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As a former executive producer and head of creative media at Google, I sit on the fence between creative and business...and I love my view.
I'm deeply passionate about Narrative, Design, Media, Technology, and the Human Experience, and I choose to work with organizations that believe in the magic of those levers.
I consult and work with organizations that want to solve employer branding and people operations problems by leveraging the power of narrative and creative media.
VPGC - a meld of globally proven experience and networks - is a confidential creative consultancy focused on solving interesting problems with organizations.
Get in touch - I'd love to hear what you're working on.
Vince
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VPGCreative is a creative consultancy that helps organizations transform how they communicate and connect, internally and externally.
We partner with mid-to-enterprise companies to design and implement modern media ecosystems that strengthen employer brand, clarify culture, and elevate communications across the employee and candidate experience. Our work sits at the intersection of employer branding, internal communications, culture storytelling, and people operations, helping organizations move beyond one-off campaigns toward sustainable, scalable systems for engagement and trust.
We help organizations:
· Design and evolve employer brand strategy
· Build internal and external communications and culture media ecosystems (incl. social platforms, YouTube, FAST channels, internal channels and communications, and digital-first formats)
· Develop talent attraction and recruitment marketing content
· Craft leadership, team, and culture storytelling through video and digital media
· Align brand, people strategy, and employee experience into a cohesive narrative
We operate as a strategic partner, not a traditional agency. Our approach blends:
· Strategy and insight
· Creative direction and storytelling
· Media design, production, and systems thinkingThis allows us to support both vision and execution, from defining the story to building the infrastructure that carries it.We work with organizations navigating:
· Growth and scale
· Talent competition and hiring challenges
· Culture clarity and alignment
· Internal communication fragmentation
· Employer brand evolution
We believe employer brand, culture, and communication aren’t separate efforts. When designed intentionally, they reinforce each other and become a competitive advantage.
Our Core Focus Areas Include:
· Employer Branding
· Internal Communications
· Culture & Storytelling
· Talent Attraction
· Media Strategy & Production
· Employee Experience
Click here to learn more about how your unique organization can benefit.
Below are case studies of some of my favorite projects. Each represents a unique problem for a client + equally unique creative solutions.
For organizations, I focus on internal audiences more than external -as I believe that's where the more interesting people-problems exist.
For creators, I focus on identifying, nurturing, and successfully accomplishing creative goals and endeavors - from daily grinds to empire ambitions.
Explore each brief below to learn more about the key problems, solutions, deliverables, and client results for each project. Results may vary, but commitment to magic remains the same.
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