Problem

Leading up to the launch of a new, company-wide internal tool, critical early-user adoption was struggling with only 3 weeks until the global launch.

Company size | 150k+

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Solution

A data-driven, internal multimedia strategy including: internal product "marketing" campaigns, creative user-training + knowledge sharing resources, and last mile launch-communications media.

Delivery Time | 3 weeks from Day 1 to distribution

Cost | ≈ 50% below traditional agency rates at time of project

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Deliverables

• Mixed Media Collateral | a mixed slate of internal marketing and informational media including videos, infographics, newsletter features, and graphics

• product knowledge assets including dynamic and static resources for users

• communications strategy + management

• end-to-end media production management

• vendor sourcing + management

• end-to-end project ownership + closeout reporting for future internal audits

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Client Results

• Boosted User Adoption: Thanks to the internal product "marketing" campaigns, early-user adoption of the tool surged in the lead-up to the global launch.

• Improved User Understanding: The creative user-training and knowledge sharing resources ensured employees felt confident in using the new tool.

• Enhanced Engagement with Media Collateral: An increase in employee interaction was observed with internal newsletters and other media collaterals, suggesting a more informed and involved workforce.

• Effective Training: With the dynamic and static product knowledge assets provided, users felt well-equipped to navigate the new tool's functionalities, reducing the post-launch support required.

• Strategic Communications: The communications strategy and management ensured that the workforce was aware of the tool's launch date, its benefits, and how to access relevant resources.

• Efficient Vendor Collaboration: Effective vendor sourcing and management ensured not just cost savings but also timely delivery of all multimedia assets, resulting in 100% satisfaction from internal teams re: the quality and effectiveness of the resources.

• Transparency and Trust: The end-to-end project ownership coupled with closeout reporting boosted trust levels within internal stakeholders, providing clarity and openness about the entire process.

• Streamlined Media Production: The end-to-end media production management ensured that all multimedia assets were cohesive in their messaging and design, which users reported made the learning process simpler and more enjoyable.

• Informed Future Projects: The closeout reporting paved the way for refining strategies for future product launches, with leadership acknowledging an increase in efficiency based on learnings from this project.

• Cost Efficiency: Combining various media types—videos, infographics, newsletter features—under one umbrella project ensured a more consolidated and cost-effective approach, saving an estimated 50% compared to individual campaigns.