As a result of a new digital transformation strategy, an organization needed a more inclusive, engaging, and scalable method of preparing their active candidates for a diverse slate of complex interviews.
Company size | 100k+
Audience reach | billions with a "B"
An 8-part original (scripted) video series: each video in the series dedicated to exploring company culture, best practices, and just-in-time info + insights for active interviewees globally.
Delivery time | 6 months from Day 1 to distribution
Cost | ≈ 50% below traditional agency rates at time of project
• Scripted Video Series | 8 externally-facing video assets for an original scripted series
• Full Project Design | end-to-end design of series including concepts, L&D methodologies, internal/external messaging, employer brand incorporation, workflows, QA processes, stakeholder review frameworks, marketing and promotional strategies, launch design, and impact reporting
• Media Management | end-to-end development, production, and distribution for series including script development, casting, global production logistics, and marketing
• Mixed Assets + Collateral | a mixed slate of internal/external marketing and informational media
• internal launch strategy + management; including localized promotional media (AMER, EMEA, APAC)
• end-to-end media production management
• full vendor sourcing + management
• end-to-end project ownership + closeout reporting for future internal (client) audits
• Enhanced Candidate Preparedness: An impressive (measured) increase in interview preparedness among candidates after they viewed the video series, leading to higher-quality interviews.
• Positive Feedback on Company Culture: Within 3 months of the video series launch, the majority of candidates polled reported a clearer understanding of the company culture, enhancing their chances of cultural fit.
• Global Reach & Engagement: The localized promotional/informational media ensured a 90%+ view rate across all regions (AMER, EMEA, APAC), ensuring that candidates across the globe received uniform information.
• Internal Alignment & Success: Internal teams reported that the launch strategy and management made their workflow more streamlined, resulting in more synchronized communication with potential candidates.
• Vendor Efficiency: Due to effective vendor sourcing + management, the project achieved a 40% reduction in projected costs, providing better value for the investment.
• Improved Brand Image: After the series launch, there was a significant increase in positive brand mentions in interview feedback forms, showing that candidates appreciated the company's efforts to prepare them.
• Media Assets Longevity: The standalone video assets and marketing materials provided the company with a durable, reusable resource, potentially saving hundreds of hours + hundreds of thousands of dollars of redevelopment in subsequent years.
• Informed Decision Making: The closeout reporting led to the collection of pivotal data, which informed decisions for future hiring strategies and reduced time-to-hire by an average of 15%.
• Broad Media Utilization: Due to the mixed slate of internal/external marketing and informational media, there was a 40% increase in media utilization across various departments, ensuring maximum reach and impact.
