After multiple organizational restructures within a year, it was determined that an organization's employees felt disconnected from their company and its leadership. Not only that, based on significant feedback, employees also lacked an understanding of their new organization's identity, mission, and purpose.
Organization size | 30k+
A cross-functional media project to develop a highly produced, end-of-year celebration video.
This video - along with its promotional collateral for manager/leadership communications - was designed specifically to address the significant change, incredible accomplishments, and exciting future of their new organization in the most engaging way possible.
Project Highlights | a 20-hour stop motion animation shoot, custom Lego minifigures of the organization's leadership, and a wonderfully unique and emotional script that spoke to the heart of the organization's values; written in collaboration with employees at every level to create deeply relevant and representative messaging.
Delivery Time | 2.5 weeks from Day 1 to distribution
Cost | ≈ 40% below traditional agency rates at time of project
• Principal Asset | <5 min video for distribution at the organization's annual all-hands/town hall event (multiple live + virtual productions)
• Teaser Collateral | promotional videos + creative copy for leadership/management distribution pre-event
• communications strategy for asset distribution + awareness
• script development management + cross-functional teams/advisors coordination
• end-to-end media production management
• vendor sourcing + management
• end-to-end project ownership + closeout reporting for future internal audits
• Enhanced Employee Connection: Post-video screening, there was a notable increase in employee feedback indicating a stronger emotional connection to the organization and its leadership.
• Clearer Organizational Understanding: After the video was shown, a majority of employees reported a more comprehensive understanding of their new organization's identity, mission, and purpose.
• Creative Engagement: The unique 20-hour stop motion animation shoot with custom Lego minifigures generated a big buzz, with employees sharing the video with colleagues around the world.
• Inclusive Representation: Due to collaborative script writing, a majority of employees said the video truly represented their sentiments, and that they felt seen and heard in the company's narrative.
• Effective Communication Strategy: The teaser collateral and creative copy ensured a high anticipation rate, with an increase in viewership for the live all-hands/town hall event.
• Time Efficiency: Completing such an extensive project in just 2.5 weeks exemplified efficiency, leading to an increase in leadership consideration for similar rapid projects for future organizational changes.
• Cost Savings: Achieving a cost approx. 40% below traditional agency rates showcased the value for money, paving the way for more creative media projects.
• Organizational Trust: The end-to-end project ownership, coupled with closeout reporting for internal audits, resulted in a significant increase in stakeholder trust in media production processes.
• Heightened Employee Morale: The unique, heartwarming approach of the video, combined with the message that resonated deeply with the employees, led to a notable increase in positive employee morale.
• Strategic Vendor Collaboration: Effective vendor sourcing and management not only reduced costs but also ensured quality, leading to an increase in satisfaction from the organization's management teams regarding creative vendor partnerships.
