In order meet their internal people experience OKRs, an organization needed to completely rethink their approach to how they communicated and engaged with their internal audiences.
Organization size | 10k+
An innovative internal media ecosystem designed specifically to meet their internal audiences where they were at (globally), while simultaneously bolstering a connected, inclusive, and thriving internal culture.
Delivery Time | 3 months from Day 1 to distribution
Cost | ≈ 40% below traditional agency rates at time of project
• Media Ecosystem Design | end-to-end design of a robust internal media ecosystem including multi-channel concepting (video/podcast/newsletter/VR), creative development frameworks, editorial and production infrastructure, production workflows, communications integration, and change management strategies for implementation
• Scripted + Unscripted Media | end-to-end development, production, and distribution for an original scripted pilot episode for an internal weekly TV show + design and strategy for an original internal podcast series, leadership media channels, internal media platforms and tools, existing channel integration, and localized VR experiences for employees.
• Mixed Assets + Collateral | a mixed slate of internal marketing media including manager/leadership communications, promotional/teaser media for live events, and stakeholder informational collateral
• end-to-end media production management
• end-to-end project ownership + closeout reporting for future internal (client) audits
• Reinvigorated Employee Engagement | the bespoke internal media ecosystem led to an impressive increase in internal audience engagement compared to previous communication methods
• Holistic Experiences | the introduction of both scripted and unscripted media formats ensured employees received a balance of structured, narrative-driven content and spontaneous, authentic conversations, leading to higher retention of communicated messages
• Localized Immersion with VR | with a strategy to integrate localized VR experiences, global offices would improve employees' understanding of regional nuances, enhancing cross-regional collaboration
• Unified Messaging & Employer Branding | the series and associated media beautifully integrated the employer brand, resulting in a majority of employees expressing a clearer understanding of company values, current events, and goals
• Leadership Presence Amplified | with dedicated leadership media channels + strategy, it allowed for increased positive feedback on leadership's accessibility and transparency
• Multi-channel Resonance | with the multi-channel concepting, employees reported an increased positive experience with the choice of communication – allowing them to engage with content through their preferred channels
• Cost-Effective Communication Revamp | delivering such a vast internal media ecosystem at around 40% below traditional agency rates reinforced the value of strategic creative media projects, with leadership expressing keen interest in further expanding the model
• Innovative Learning & Development | the series’ incorporation of L&D methodologies meant employees not only engaged with the content but also benefited from its informative and educational aspects
• Unified & Streamlined Communications | the comprehensive integration of existing channels ensured that messages were consistently broadcasted across the board, resulting in a decrease in miscommunications or missed messages
• Localized Engagement | the inclusion of localization in the content design meant that offices around the world felt directly addressed, leading to increased feedback indicating personalized engagement
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